In a new marketing push for Windows 7, Microsoft is about to launch an interesting competition in which students can win seven monthâ€™s rent for the house of their dreams. This is the text we were sent:
â€śLife as a student can be tough â€“ struggling to make ends meet, sharing textbooks and living at home isnâ€™t much fun.
Thatâ€™s why, in celebration of Windows 7, Microsoft is giving university and TAFE students the chance to WIN 7 monthsâ€™ rent free in the house of their dreams, completely decked out in the latest, hottest gear â€“ including Dell laptops, HTC Windows Phones and Xbox consoles and games packs.
All students need to do is prove their love of sharing by telling as many people as they can about Windows 7 in the most inventive and creative way possible â€“ it could be a funny stunt, a video, photos, blogs, anything â€“ as long as itâ€™s safe, doesnâ€™t hurt anyone and legal.
Bonus weekly prize winners will be selected from the most outstanding entries on The Student House Facebook Fan Page and there are stacks of awesome prizes to be won â€“ including sky diving adventures, silent disco parties, to name a few!
Entries close on 12 April 2010, so all students have to get moving for their chance to win the house of their dreams.â€ť
Nice idea, no? We just have one slight query with it. Seven months is an all but useless time for a student. Itâ€™s over a semester but under a university year, all but guaranteeing that said student will have to move mid studies. Microsoft has made noises that this competition could help students of lower privilege, but that seven month problem comes up again. Thereâ€™s also the question of the â€śdreamâ€ť house. Whose dream in particular? Surely it canâ€™t be tailored to each individual student.
Kudos to Microsoft for trying something interesting in their marketing push, but as far as Iâ€™m concerned, whoever came up with the themed timeframe needs a talking to.